The Legacy Continues at Fort Erie Toyota

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In September 2025, Northern Roads Auto Group was deeply honoured to acquire Bill’s Toyota, a dealership with a legacy unlike any other. As Canada’s first and oldest Toyota dealership, Bill’s Toyota has proudly served generations of customers for over six decades, remaining family-owned for more than 60 of those years.

Staying in business that long doesn’t happen by accident. It happens through trust, consistency, and an unwavering commitment to people.

At Fort Erie Toyota, relationships have always come first. Customers won’t find high-pressure sales tactics here, only knowledgeable, approachable professionals who take the time to listen and understand your needs. That philosophy was championed by the founding family, whose presence was felt daily throughout the dealership. Owners worked side-by-side with their teams in both sales and service, and from time to time, Bill Sr. himself could be found on the floor, greeting customers and lending a hand.

In the captioned photograph to the right, Bill Pasincky Sr. can be seen to the right of the vehicle’s windshield, carefully examining one of the very first Toyota automobiles (Toyota Crown Wagon) to enter Canada—an image that captures both the moment Toyota arrived on Canadian soil and the hands-on spirit that would define Bill’s Toyota for generations.

Northern Roads Auto Group is proud to carry this legacy forward. Our commitment is simple: to preserve the values, culture, and customer-first approach that made Bill’s Toyota an icon, while continuing to invest in our people, our facilities, and the community we serve.

We invite you to explore our online inventory, browse current specials, and stay connected through our blog. If you’d like more information about a vehicle, you can request details online or call us directly at (905) 871-6828.

Visit Fort Erie Toyota and experience a dealership where history, integrity, and genuine care still matter.